When we think of the magnificent growth of electronic trade nowadays, we'll find that social media play an important role in this development. So many people and business owners seeking to market their brands and different products throughout these social networks. But always they are facing this inquiry, do you have to have an account that expresses your commercial activity on I
nstagram or S napchat? Or both.
Even though of the popularity of both, yet there is a pressing question between business owners and pioneers. But before we answer it, we must evaluate important aspects for each network of these two.
For example, let's take a look at
Below, let's take a look at the most important statistics for each platform.
has a user base of younger, whereas the app wave for teenager and young persons. I fact, more than 53% of snapchat users are young people under 25. For that snapchat maybe suitable for your business if you are targeting youth and teenagers. snapchat
But don't forget that
has features that are not available on instagram which can support your brand and your commercial activity effectively, and help to attract more followers faster than snapchat . One of these features is the ability to post photos and visuals, content " like posting short and long videos", plus feature stories that were cited from a snapshot, it can also allow users to see your products and buy them instantly with the money you publish it, also you can expand your content spread in all ways across Facebook advertising platform accompaniment to snapchat , all this may make the content you share able to attract more audience to engage with it. instagram
In the other side
works as a documentation of several daily life moments periodically through posting unique stories which contains a better filter and stronger than snapchat , it's considered as a good opportunity for companies and commercial activities which will make it easier for them to reach this part of younger, which represents a real treasure for some business and brands. In addition to that between 37 to 46% of snapshot users doesn't even use instagram , so this category you can't reach by anyway. instagram
Level of engagement
Even though of difficult to compare the rate of engagement between
and instagram due to the difference of the basic system of each platform, where users of snapchat can like any content on the platform an comment on it, beside watching videos and tagging their friends about it and re-post it on their stories in they needed to. While on instagram , it's way different where you can just view who see your stories and see who replied to your stories. snapchat
So that it's fair to compare just
stories with instagram stories, and then we'll also find that the rates of engagement with snapchat stories 28% better than instagram stories. In fact snapshot stories viewers decreased about 40% after snapchat launching stories feature for the first time. instagram
Is that means you have to transfer to
from today? In fact you can't say that as a senior marketer, because the answer to this question lies in your study of your actual audience and where they engages strongly? So you must try both platforms for a while with the same budget to take an idea about both platforms and then choose which one is best for your business and which one contain your targeted audience? instagram
The possibility of promoting your company
Even though that
snapchat ads is more expensive it provides a good and unique possibilities to enhance user engagement with your business and brand.
looks better than instagram in most cases, and that's somehow true, but it is important considerate the suitable platform that your targeted audience prefers. snapchat
For example: if your targeted audience is students and teenagers, then you reach them out more effectively through
rather than snapchat , remember that a large number of instagram are not using snapchat users , so instagram may be your only way to reach them out. snapchat
I hope this analysis between these two platforms is helpful for you to make the right decision.